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Search results for “consumer insights”
Unlimited passes are fine, but airlines must focus on passenger confidence
08/19/2020
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5:58:40 PM
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Sales initiatives like unlimited flight passes can pave way for a decent sized cash-flow injection in the short-term. In addition to exploring more options for revenue generation, there is also a need to focus on other aspects to boost the passenger confidence.
Leveraging WeChat marketing to reach Chinese travel consumers
08/13/2020
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10:42:21 AM
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Digital marketing expert ASAP+ will join TravelDaily China in a webinar on August 18 to rethink brand communication through WeChat.
Exploring the new technologies and partnerships of super apps
08/26/2020
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11:11:49 AM
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At this year's TravelDaily Conference, Meituan will share views on how super apps are re-focusing on data-driven target marketing with enhanced algorithms and models.
Google’s new travel booking tools take a pandemic into account
08/17/2020
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10:17:28 AM
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Now Google is getting more granular by personalizing its data according to your point of origin.
Airline schedule planning horizons during Covid-19 & the strategic use of cancellations
08/03/2020
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5:35:52 PM
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As the weeks and months have passed, financial priorities have for some dictated their approach to changing their schedule and canceling flights.
Online family travel club launched by Wall Street Journal alums unbowed by pandemic
07/23/2020
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6:35:43 PM
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Subscription and community are among the two most promising places to be in media right now.
Sabre’s APAC Travel Sentiment Survey reveals 6 key findings
07/23/2020
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2:22:01 PM
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45% of respondents expect to travel within the next 6 months.
Accor works on a domestic travel recovery promotion in China
06/23/2020
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5:01:50 PM
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Accor worked with travel and social media platforms including Ctrip, Fliggy, Meituan Dianping and WeChat, capturing the pent up domestic demand for travel and even impulse consumption by rewarding loyalists.
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